HEINEKEN BEER BIER

Heineken is a 5% abv pale lager, made by Heineken International since 1873. It is available in a 4.3% alcohol by volume, in countries such as Ireland. It is the flagship product of the company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast. This is the yeast that is still used for the beer.[1] The beer is force carbonated. It is very popular in both the United States, Europe and even Middle Eastern countires such as Egypt, Syria, Iraq and Sudan.

PRODUCTION OF HEINEKEN

Heineken beer is brewed by 40 breweries in 39 countries around the world. 25.8 million hectolitres of Heineken beer were produced in 2006 and the consolidated beer production was 111.9 million hectolitres.[3] Since 1975, most Heineken beer is brewed in the Heineken brewery in Zoeterwoude in the Netherlands.[1]

AWARDS HEIKENKEN

Four awards in the early history of Heineken are mentioned on the label of the beer bottle:

Medaille d'Or (English: Gold Medal) in Paris in 1875
Diplome d'Honneurs (English: Honorary Diploma) at the International Colonial Exposition in Amsterdam in 1883
Grand Prix (English: Grand Prize) at the Exposition Universelle in Paris in 1889
Hors Concours Membre du Jury in Paris in 1900

Sponsorships HEINKEKEN

Heineken is the titular sponsor of the Heineken Green Energy music concerts in Dublin, Ireland, as well as sponsoring Ireland's biggest music festival, Oxegen. In Amsterdam, the Heineken Music Hall is located.

In sport, Heineken sponsors the Heineken Cup (named the H Cup in France due to restrictions on alcohol promotion), which is the premier tournament for European club rugby sides. It is also the official beer of the UEFA Champions League and Chelsea F.C.

Heineken also sponsors Jeff Hanneman, guitarist and founding member of the American thrash metal band Slayer.