Heineken is the titular sponsor of the Heineken Green Energy music concerts in Dublin, Ireland, as well as sponsoring Ireland's biggest music festival, Oxegen. In Amsterdam, the Heineken Music Hall is located.
In sport, Heineken sponsors the Heineken Cup (named the H Cup in France due to restrictions on alcohol promotion), which is the premier tournament for European club rugby sides. It is also the official beer of the UEFA Champions League and Chelsea F.C.
Heineken also sponsors Jeff Hanneman, guitarist and founding member of the American thrash metal band Slayer.
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